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Shopping malls, where the competition is higher than anywhere else. Being a business owner, you’re constantly looking for new ways to increase customer experience and boost engagement. You must stay ahead in order to attract customers to your business. But how is that possible? With all the businesses in your competition, gaining more customers is only possible through LED displays.
LED displays — vibrant and dynamic screens that can captivate users’ attention within seconds – are perfect for businesses to convey their message and drive foot traffic to their store. Whether you have clothing, cosmetics or any other store in a shopping mall, digital displays are the perfect strategy that can help you improve sales, increase visibility. If you wish to know how you can achieve success for your store in a shopping mall, then this blog post is for you!
Digital signs are flexible and visually compelling, which allows you to communicate with shoppers. Those static signs are boring and don’t have the visual appeal to compel foot traffic to visit your store. But on the other hand, LED signs are eye-catching. You can use videos, animation, photos, and real-time updates about your store, so these are highly engaging.
If you’re a mall retailer, you can:
By using indoor LED signs for business, you can advertise your products and make people aware of your brand. LED signs for business are the best way to increase your visibility. There are various places where these can be used. Read on to learn more!
Here’s a quick question for you! Which area catches your eye when you arrive? Entrance right? The mall entrance is the initial contact area, which catches the eye of people. This is an ideal spot if you wish to advertise your brand or products through digital signage.
Installing large shopping mall LED displays at this location makes your message visible to all visitors who enter the mall. These screens can promote current sales, future events, or new stores opening up, setting the tone for the retail experience.
Why it works: First impressions and high traffic create entrances and walkways as the most effective for maximum exposure and interaction. Main walkways are heavy-traffic areas where consumers automatically pass by. Placing digital signage on these routes ensures repeated exposure to your message, reinforcing promotions and brand messaging.
Storefront digital signage is the key to bringing shoppers into individual stores. These vibrant, energetic LED business signs at store entrances can highlight promoted products, flash sale promotions, or run brand videos to attract customers. Passersby can read the promotions or text on the display and can be convinced to visit your store.
Why it works: Personalized storefront signs establish a direct link between the store and prospective customers, driving foot traffic and sales. The more you connect with the passersby, the more you’ll see an increase in foot traffic and sales.
The most crowded and loved area of shopping malls is the food courts and dining areas. These are the most natural places where shoppers stop and take a break. If you’re advertising your food outlet, then you should have digital menu boards and advertising screens that can induce appetite and drive food outlets efficiently. These screens can also be employed to cross-promote mall activities or other stores.
Why it works: The Audience spends a longer time in food courts, so you can achieve greater engagement with digital content. You can display all your offers, so other people can get to know about them.
Escalators and elevators are transition spaces where customers wait or walk slowly. Positioning digital signage in these locations captures attention during these downtime moments, so it is the ideal time to provide lengthy messages or interactive material.
Why it works: Shoppers are often walking slowly when near elevators or escalators, so there are more chances that they will read your lengthy messages.
Common areas like atriums, seating areas, and lounges are areas where shoppers relax or socialize. Digital signage in these common areas can present fun content, event promotions, or advertising, adding to the overall mall experience. Being a business owner, you should advertise your brand here as people resting here often look at the banners and their surroundings.
Why it works: Relaxed shoppers are more open to interesting and entertaining content. People typically look at the brand advertisements to know what’s new in the market or to spend their resting time.
While sometimes ignored, restrooms and parking lots are prime locations for digital signage. Individuals spend some time in these areas, presenting a captive audience for targeted advertising or informational content.
Why it works: Reduced competition for attention and a captive audience enhance the effectiveness of the ad.
Interactive electronic wayfinders guide people around the mall effectively. Not only do they enhance customer experience, but they also act as advertising panels for stores and promotions in the area. So you can also use your wayfinding signs for promoting your brand.
Why it works: Merging utility with advertising, ensuring repeated interaction and visibility.
There are different digital signs required in different places:
Greentak is the leader in offering high-quality, budget-friendly LED signs for businesses that address these myriad needs, so your mall’s digital signage approach is practical and dependable.
Digital signage screens are transforming the experience of shopping malls through dynamic, stimulating, and focused communication channels. The strategic installation of Shopping Mall LED Displays, Storefront Signs, Indoor Advertising Screens, and Outdoor Business Signs guarantees your message targets the right audience at the right moment, optimizing reach and driving sales.
For retailers and shopping malls that want to stand out and engage shoppers efficiently, an investment in quality digital signage solutions from Greentak is a wise decision. Through expert advice, customizable products, and unparalleled customer service, Greentak enables you to maximize your digital signage investment. Are you ready to redefine your mall’s advertisement and engage your audience like never before? Reach out to Greentak today and discover our extensive line-up of LED signage solutions customized to suit your business needs. Let us assist you in shedding light on your brand for maximum visibility and effectiveness! Start now — your best bet on mall advertising is waiting!
Tell us about your Digital Display needs, and our experienced team will make each product accordingly. Your satisfaction remains our primary goal!