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Did you know outdoor signs for businesses are as important for an enterprise as a lighthouse for ships navigating the sea? In fact, outdoor digital signs play a crucial role in improving your brand awareness and visibility.
Think about Tim Hortons for a moment! Their iconic red and white custom outdoor signs are instantly recognizable in Canada and major countries. These signs have contributed a lot to increasing foot traffic and sales for Tim Hortons.
You can also achieve great results for your business by marketing it properly with the help of outdoor signs. However, selecting the sign as per your requirements can be overwhelming. But if you follow our step-by-step guide, opting for an excellent outdoor sign will become a whole lot easier for you.
In this blog, you’ll get to know about how you can select an appropriate outdoor sign for your business organization. So, let’s begin!
72% of small business owners in Canada admit that they feel stressed about crafting a clear message to be displayed on the outdoor signage. You can also face this issue if you haven’t understood the needs of your business in relation to outdoor signage.
Ask yourself these questions to better know about the outdoor signs requirements:-
The digital sign type holds great significance as it displays the personality of your brand. With the right digital outdoor signs, you can promote your business in public places.
Here are the types of custom outdoor signs you can choose from:-
These display signs are freestanding ones supported by one or two poles, which are used to advertise brands. They are tall enough to attract the attention of anyone passing by! The best part is that they can be illuminated by using LED signs. Furthermore, these custom display signs can be tailored to meet your unique requirements. A common example where these signs are used is shopping malls.
Have you noticed those signs present just at the gateway of business parks or residential areas? They are known as monument signs! These signs are made from materials like stone or concrete, which gives them a sturdy look. You can advertise your business logo by using them. They are a great option to make a fabulous impression on the people driving or walking through the area.
Tim Hortons is the prime example of channel letters display signage. The three-dimensional lighted letters and graphics make them so special. Every letter you’ll see in this sign is made distinctly and has its own light source. These custom digital signs can be personalized as per your needs. It’s a terrific option if you want to stand out in a competitive industry.
Do you want your brand sign to be seen or remembered? If your choice is the latter one, you should go with the illuminated signs amongst all other options. These signs are specifically designed to be visible during nighttime or in dim light conditions. Its USP is the high visibility these signs provide, making sure your branding reaches a lot more interested individuals.
This type of sign is commonly known as a hanging sign, as they are mounted or hung on the wall of a building. It’s an ideal choice for businesses based in downtown or locations with a lot of traffic. The blade signs have proven to attract a lot more foot traffic and hence improving sales. The reason behind their popularity is simple, the passer-byes don’t have to turn their heads to see these signs, attracting them from every corner.
Looking to add more depth to your building’s front and have better visibility for your business name with outdoor digital signs? If your answer is in the affirmative, go for the dimensional letters signage option. These signs are made from different types of materials, and those include metal letters, plastic cut letters, etc. They are quite attractive and budget-friendly.
Canadian winters are harsh and pretty extreme not only for humans but the custom outdoor signs as well. That’s why choosing an appropriate sign that can withstand all types of weather is crucial. You can ask about the material and type of construction of the sign from the company’s representatives.
Pro Tip: For illuminated signs, ensure that the electrical components are properly weatherproofed.
The local bylaws can become a deterrent to installing the outdoor digital signs of your choice. So, check out the regulations for the size of the sign, place of installation, and permissible brightness intensity.
Follow these steps to get a better understanding of the local regulations:-
Once your outdoor signs for business are up, maintaining them is non-negotiable. However, you must leave the maintenance and upkeep of these outdoor digital signs to the professionals. The LEDs should be in good working condition to give the display sign an even and bright look. So, consider scheduling regular maintenance checks to ensure there aren’t any faults in the internal components of the outdoor business signs.
Choosing the suitable type of custom outdoor signs has become an essential part of a business. It will not only attract new customers but will boost brand awareness as well. By understanding your business requirements, target audience, and looking at the finest signage options, selecting the outdoor sign will become easier for you. So, it’s time to grow your business by installing excellent outdoor digital signs.
Are you looking to install premier outdoor signs for business? If yes, contact Greentak right away. We’ll provide you with industry-leading custom outdoor signs. Get in touch with us now.
Tell us about your Digital Display needs, and our experienced team will make each product accordingly. Your satisfaction remains our primary goal!