Do you know how important shopping malls are for a city’s economic prospects, along with being an entertainment centre? Shopping malls are much more than places to shop for different products. In fact, they serve as the town’s hub for social activity and to watch your favourite movies.
The mall operatives try everything that they can to improve the shopping experience of the visitors along with increasing their revenue. A sure-shot way to achieve both these objectives is to install shopping mall LED displays at strategic points all over the space. These signs will not only help in growing the foot traffic but it’ll improve store sales as well.
Here you will help to understand how LED storefront signs can boost the revenue of stores. So, let’s dive in now!
Ten Reasons Why LED Displays Can Improve Your Shopping Mall’s Revenue:-
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Improved visual appeal boosting the foot traffic
Do you know that foot traffic increases by 24% due to the presence of LED displays? With LED video walls and digital displays, your mall will look a lot more beautiful and will draw people in with the breathtaking visuals. The LED signs can show the latest trends and events currently taking place in the mall, growing the crowd consequently. These customers will be lured in by the visuals of the LED signs and boost the sales of the stores in the mall.
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Helping the customers to find their way
Navigating the mall can be quite a task with so many shops selling different variety of products and services. In such a situation, digital LED signage helps visitors a lot to find their way. LED signs can be an aid in locating stores, restrooms, and even exits. With signs placed at appropriate positions, the crowd can navigate easily, ensuring that there isn’t any congestion in the mall. It will improve the safety of the mall as well.
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Boost instinctive purchases with the power of advertisement
Display advertisements are really powerful and are proven to boost sales. However, these sales aren’t the ones that the customers plan out. They are impulsive sales which are known to be the most revenue-bosting ones for most shops. The dynamic display ads featured on LED video walls can grab people’s attention and persuade them to make a purchase. Information regarding arrivals, offers, and discounts of products can be displayed on these signs, and these ads must be displayed at strategic locations like food courts and entrances.
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Make your new product launches stand out
Marketing the product launches in the right way is an art that not many people are masters of! However, one of the most high-yielding secret ingredients of making your product launch stand out is to run terrific ad campaigns. You can display those ads on the LED display signs and make your target audience aware of your product in the mall. Try to give a preview of your product and run those ads in the central section of the mall for maximum eyeballs and sales.
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Promote flash sales and more profitable products
Flash sales provide the most lucrative opportunity not only for the customers but the mall operators as well. The amount of profit malls can earn during a sale is unparalleled. That’s why, promoting the upcoming sales is crucial by displaying them on LED displays. It will not only improve the awareness regarding the sale but ensure that stores’ inventories are cleared at the end of the sale. The same shopping mall LED displays can also be used to market products with high margins of profits.
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Draw huge crowds for seasonal events
Seasonal events draw huge crowds for many malls. With the help of LED signs, you can match the theme of the decoration with that of the event. It will add to the festive vibe and make the whole atmosphere of the mall a lot more inviting. The digital LED displays can also be used for broadcasting several live events. It will be another reason for people to visit the mall and enjoy the events by watching them on bigger screens.
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Display discounts and promotional offers in your mall
At any given time, your mall’s stores must be offering discounts and promotional offers. LED displays can prove to be an effective way to do impeccable marketing for these discounts and offers. The more LEDs displaying these ads, the more will be the chances that you get maximum sales. It will ensure that your mall gets a loyal customer base who regularly buys from your mall’s stores.
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Get a lot more rental revenue with superior ad spaces
Are you aware of the revenue potential of LED displays? These digital spaces provide amazing ad spaces that you can provide on rent and have another revenue stream for your mall. Advertisers are constantly looking to find perfect spots to market their products and services. They will be more than willing to rent these ad spaces in premium malls.
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Provide multilingual content to target different audience segments
Canada is a proud nation that has been a home of people from all over the world. With individuals from different nations and diverse cultures living in our great nation, it’s crucial to cater to them as they like, not as we want. That’s why you should try to reach these target audience segments by leveraging the power of multilingual content. LED displays can help you display multilingual content easily.
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Stand for your local community
LED display signs can play an important role in standing up for your local communities in a variety of ways. LED screens can be used to promote public meetings and even charity events. It will not only raise awareness regarding the events but will improve participation from all corners.
Final Remarks
Shopping mall LED displays are proven to boost the sales of several in-mall stores, subsequently growing the revenue of the whole mall. The amount of money spent on the storefront signs is nothing when you compare it with the breathtaking amount of sales it will facilitate. So, don’t forget to buy several LED signs from Greentak Canada for your mall and place them all over the space with a foolproof strategy.